Ici C’est Paradis: inside the PSG × 3.PARADIS connection
From dove-covered Jordan kits to the Art Basel Qatar warm-up co-created with Swizz Beatz: inside PSG and 3.PARADIS’s growing football and streetwear archive.
Doves on Jordan jerseys. Trophy counts turned into graphics. Swizz Beatz on the 2026 pre-match shirt. PSG and 3.PARADIS have been building this connection since 2022 — and it runs deeper than a badge swap.
White doves cut across the chest. Paris rises out of a blue fade. Turn the shirt around and the red PARIS lettering comes with a Ruff Ryders reference. The 2026 PSG × 3.PARADIS jersey has plenty going on, but the look lands immediately: football kit with the confidence of a streetwear piece.
Created for Art Basel Qatar in 2026, the pre-match shirt brings Emeric Tchatchoua’s label together with Paris Saint-Germain and Swizz Beatz. It made its runway debut during Paris Fashion Week, then appeared on PSG players warming up in Strasbourg. A few days later, the project reached Doha for the art fair. That is a serious itinerary for a warm-up top.
For 3.PARADIS, the PSG connection has been taking shape for years. The collaboration started with a full wardrobe in 2022 and developed into limited jerseys tied to the club’s league titles. Along the way, the label found a phrase that says almost everything about the partnership: Ici C’est Paradis.
The appeal is in the details. A familiar Jordan shirt gets a flock of birds. A beige fourth kit gets a crowd of raised hands. The pieces still look like PSG, but you can spot Tchatchoua’s handwriting before you read the label. That consistency is what makes this one worth following.
The warm-up shirt that went from Paris to Doha
First, the jersey you saw on the players. PSG wore the white-to-blue design before facing Strasbourg at the Stade de la Meinau on 1 February 2026. Warm-up photographs show the shirt on the pitch. The team went on to win 2–1, giving the release a proper football setting alongside the campaign shots.
The front starts clean at the shoulders, then drops into a blue cityscape towards the hem. Doves hover over the Paris landmarks; the crest and sponsor hold their usual places. The back switches the mood with a red PARIS wordmark. The customised R nods to Ruff Ryders, bringing Swizz Beatz’s music history into the design.
The pre-match edit
The warm-up photographs make the strongest case for the shirt. You see it with training layers, a ball at the player’s feet and the graphics moving with the body. In the campaign, the same piece works with sunglasses and everyday styling. Those two settings are the point: a shirt can belong to matchday and still earn a place in the rotation.
A Paris supporter with his own visual language
Emeric Tchatchoua founded 3.PARADIS in 2013, building the label between Paris and Montreal. In a 2020 conversation with PAPER, he spoke about growing up in Paris and finding an escape through fashion. That background gives the PSG partnership a personal starting point: the designer came to the badge as a supporter.
The dove has become one of the label’s signatures. It appears across garments with enough scale to change the whole look, whether it is flying over tailoring, denim or a football jersey. In his April 2026 journal entry, Tchatchoua connects the motif to the idea of peace. It is a recurring part of his work, so its presence on PSG shirts feels immediately connected to the brand.
That matters in a collaboration crowded with recognisable marks. PSG already brings the crest, Paris, the sponsors and the Jordan connection. 3.PARADIS adds a graphic you can recognise across seasons. The result gives fans something beyond a new colourway to look for.
Then there is the slogan. Ici C’est Paradis flips PSG’s familiar Ici C’est Paris into the brand’s world with a few extra letters. It sounds natural because Tchatchoua already shares the club’s attachment to the city. As a line on the back of a jersey, it is sharp, readable and made to stick.
2022: the first drop was a whole wardrobe
The first collection was announced in February 2022 ahead of a March release. Jerseys were part of the offer, but the capsule reached further: knitwear, hoodies, varsity jackets, scarves and a leather gilet with football imagery. The collection put home and away shirts inside a wider streetwear wardrobe.
Rashidi Noah photographed the lookbook at the Parc des Princes. That location did plenty of work. A red jacket, a scarf and an oversized P looked at home against the stadium seats and out on the pitch. The club provided a setting with real supporter history; the label supplied silhouettes and graphics that could leave the ground with you.
The first capsule
The blue home jersey is the clearest early statement: large white birds across a shirt everyone already knows. Elsewhere, the customised P connected the Paris reference to the label. You could wear the collection as a full look or let a single piece carry the football connection.
The launch also highlighted the PSG Foundation’s Acting for the Disabled programme. It placed a community initiative alongside the clothes, an early sign of the ideas about inclusion that would return in later releases. The visual identity was already there; the next collaborations would make it more specific to PSG’s achievements.
2023: eleven titles, eleven doves
The 2023 release took the grey and black Jordan 2022/23 away jersey and sent eleven doves across it. The number referenced PSG’s eleven French league titles and the eleven players in a starting side. The edition ran to 1,970 shirts, a nod to the club’s founding year.
The choice of base shirt was strong. Its restrained grey body and dark central stripe gave the birds room to stand out. The stripe also offers a route back to Daniel Hechter’s enduring PSG design. From the front, it kept the shape of a familiar PSG kit. From the back, Ici C’est Paradis made the collaboration explicit. The story was built into the graphics rather than left entirely to the release notes.
Eleven doves
It also showed up on the Spring/Summer 2024 runway, presented in 2023, with dove-print denim. That styling is worth a closer look. The birds continue below the jersey, turning the kit into part of a full 3.PARADIS outfit. A football top becomes the anchor of a fashion look without losing the badge that makes it recognisable.
For anyone interested in the overlap between football and streetwear, this is the useful part of the archive. Look at how the shirt is worn. The campaign and runway offer different ways into the same piece, while the title count gives a supporter a reason to care about that particular edition.
2024: twelve hands on a Jordan fourth kit
A year later, the partnership moved onto PSG’s beige 2023/24 Jordan fourth jersey. Its elephant-print base came with twelve raised hands in different skin tones, marking the twelfth league title. A white dove added the familiar 3.PARADIS signature. PSG announced 860 pieces in June 2024.
The hands wrap around the lower body, giving the design the feeling of a crowd reaching upwards. The pale base keeps the palette easy to wear, while the graphic changes as you move from the front to the side. It is a different approach from the birds on the grey away shirt, and a good reason to see more than one product angle.
Twelve raised hands
The jersey appeared in the label’s Spring/Summer 2025 show on 21 June 2024, worn by Adriana Karembeu. By that point, the partnership had a recognisable rhythm: a PSG milestone, a reworked kit and a fashion-week appearance. Each release gave the club’s history another graphic treatment.
The numbering can look confusing if you follow only the jerseys. PSG described this as the third collaboration overall; 3.PARADIS called it the second jersey collaboration. The wider 2022 capsule comes first, followed by the 2023 and 2024 commemorative jersey projects. That sequence makes the archive easier to read.
When “Ici C’est Paradis” caught up with the result
PSG’s first Champions League title in 2025 gave the slogan another life. After the club beat Inter 5–0 in the final, Ici C’est Paradis appeared on L’Équipe’s front page. FashionUnited’s June 2025 report also described a reissue of the earlier Vapor jersey following the win.
An existing piece suddenly had another moment attached to it. Fans who knew the collaboration could recognise the line; fans meeting it through the result had a route back to the clothes. That is one of football fashion’s strengths: the meaning of a shirt can keep growing after its original drop.
Swizz Beatz brings the music connection
For the 2026 project, Swizz Beatz joined Tchatchoua and PSG as a creative collaborator. The producer, also known as Kasseem Dean, is a co-founder of The Dean Collection. His involvement fits a release positioned between fashion, music and contemporary art — and gives the design one of its best small details.
Look at the R in PARIS on the reverse. Its Ruff Ryders reference is tied to Swizz Beatz’s musical background. It makes the wordmark worth a second look, especially if you came to the shirt through hip-hop rather than football. The front carries the cityscape; the back brings another part of the collaboration into focus.
The official launch announcement places the runway reveal on 21 January 2026 and the Art Basel Qatar presentation in Doha on 5–7 February. Paris, a Ligue 1 warm-up and an art fair all became stops in the release. The campaign photographs follow that movement, showing the jersey in city settings as well as on the pitch.
This is the Art Basel shirt at the centre of the 3.PARADIS story. The Qatar location is useful to keep in view because PSG has worked on several other projects carrying the Art Basel name. They belong to the club’s wider art programme, with their own creators and releases.
PSG is building an art archive around the jersey
The broader programme helps explain why this partnership keeps finding new settings. At Art Basel Paris in 2024, Françoise Pétrovitch reworked the away jersey and Kei Imazu the home jersey, with 75 pieces of each. For the Swiss fair in 2026, Edgar Plans created a separate collection including 150 numbered jerseys and posters.
Those releases show how much space PSG has opened up around the kit. The crest connects the projects, while each artist or designer takes the shirt somewhere else. 3.PARADIS stands out within that programme because its relationship with the club has developed across several seasons, with recurring symbols and a supporter behind the designs.
PSG’s cultural ambitions extend beyond the art fairs, too. Vogue’s February 2026 report on the London La Maison pop-up placed the club’s collaborations alongside food and cultural programming, with earlier 3.PARADIS work represented. The jersey is one part of a larger world the club is building around Paris.
A collaboration with something to come back to
Put the shirts next to each other and the connection becomes clear. The blue home jersey introduces the birds. The grey away shirt ties them to eleven titles. The beige fourth kit brings in twelve hands. The 2026 warm-up sends the cityscape across the front and adds a music reference on the reverse.
Each piece offers a different entry point: a PSG season, a Jordan base, a runway look or a graphic that works with your own clothes. The strongest releases reward a close look while staying readable from a distance. They give both the supporter and the streetwear audience something to hold onto.
That is why the PSG × 3.PARADIS archive feels worth revisiting. There is a designer’s point of view running through it, a club’s achievements behind it and real styling in the images. From the Parc des Princes lookbook to the Strasbourg warm-up, Ici C’est Paradis has become a line you can follow through the clothes.
Sources & image credits
This feature revisits the 2022–2026 collaboration. The 2026 runway reveal and Art Basel Qatar presentation took place in January and February; the publication date above identifies this BENI HASAN feature.
- PSG — 2026 pre-match kit, creative collaborators and Art Basel Qatar
- 3.PARADIS — Emeric Tchatchoua on the dove and peace, 21 April 2026
- PSG — Third collaboration and twelfth-title edition, 24 June 2024
- 3.PARADIS — Authentic Vapor jersey product record
Photographs are credited with their images. Additional reporting is linked in the relevant passages. Historical edition counts refer to their named releases; current availability is not implied. Reviewed 4 October 2026.
