Yohji Yamamoto
A designer’s rose motif enters Real Madrid’s matchwear through Y-3.
Yohji Yamamoto’s collaboration with adidas operates through Y-3. In the 2024 Real Madrid matchwear announcement, adidas identifies the rose as a motif connected with the early years of that collaboration. The collection brings this visual vocabulary to a purple fourth kit and related pieces. Our essay follows the motif onto the garment, asking how an organic image sits beside a shirt’s panels, lettering and institutional marks. The club’s campaign photographs provide the actual garments for that reading. This profile concentrates on the documented football collaboration.
Sources & image credits
Primary records for the dates, makers and projects discussed above. Photographs and artwork images are credited in their captions, with links to the original publication or portfolio.
Record checked 4 October 2026. Historical launch specifications are identified by date; product availability is not implied. The critical readings are BENI HASAN’s.
